Privacy Policy

Last Updated: 15.06.2025

1. Introduction

At RETRO ANTS MEDIA, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information.

We are committed to safeguarding the privacy of the public and advertisement viewers while ensuring ethical advertising practices and strict compliance with marketing, advertising, branding standards. This policy upholds transparency, data protection, responsible content creation, and adherence to legal and ethical norms in all advertising activities. We are committed to ensuring the security, integrity, and responsible handling of all data collected, stored, and processed as part of our advertising operations.

1.1. Definitions

Account: A unique account created for You to access our Service or parts of our Service.

Company (referred to as "the Company", "We", "Us" or "Our"): RETRO ANTS MEDIA.

Country: world wide

Device: Any device that can access the Service, such as a computer, cellphone, or digital tablet.

Personal Data: Any information related to an identified or identifiable individual.

Service: refers to the website operated by RETRO ANTS MEDIA.

Usage Data: Data collected automatically from the Service infrastructure (e.g., page visit duration).

You: The individual using the Service or the entity they represent.

2. Scope & Applicability

This policy covers:

Audience:: Public users and advertisement viewers, clients, owners of brands, products, and services, as well as employees within the organization.

Platforms Covered:

• QR codes and digital forms
• Official social media and video platforms
• Websites and mobile applications displaying our ads
• Offline visibility through print, in-store displays, branded vehicles, event activations, and outdoor advertising helps enhance reach beyond digital platforms.

3. Data Collection Methods

To gather valuable insights and improve decision-making, the following data collection methods can be utilized:

3.1. Direct User Interactions

We collect data through various channels, including:

• QR Codes & Digital Forms: Users may voluntarily provide personal details such as name, email, phone number, Address (State, Province, ZIP/Postal Code, City), Mobile device data (Device ID, OS, unique identifiers) and feedback when scanned.
• Social Media Engagement: Publicly available profile information may be collected from interactions on social media platforms.
• Video Platforms: Engagement metrics, including views, likes, comments, and shares, are analyzed to assess content performance.
• Cookies & Tracking Technologies: Utilized to enhance ad performance and user experience.
• Interviews: Conduct one-on-one or group interviews with stakeholders to gain in-depth qualitative insights.
• Observations: Analyze user interactions, behaviors, and engagement with advertisements, products, or services.
• Website and Social Media Analytics: Use tools like Google Analytics, social media insights, and heatmaps to track user behavior and engagement.
• Customer Feedback and Reviews: Gather feedback from clients and customers through testimonials, online reviews, and customer service interactions.
• Employee Feedback and Internal Reports: Use internal surveys, performance reports, and employee feedback to assess organizational insights.

3.2. Automated Data Collection

• We do not collect location-based data via mobile devices.
• We do not use cookies or tracking technologies for ad performance.
• We do not capture anonymized data on impressions and foot traffic via IoT sensors, cameras, WiFi/Bluetooth detection, or mobile SDKs.
• Demographic & Behavioral Insights: Statistical modeling tools derive aggregated data (e.g., estimated age, gender distribution, interests) while ensuring anonymity. This data is collected through publicly available sources such as census data and open-access websites. We do not collect any personally identifiable information (PII) without explicit user consent. All data we gather is obtained only after receiving the user’s clear permission, and we do not use any device, software, or hardware to collect such information without their knowledge. We strictly analyze publicly available data to understand audience trends.

3.3 Secure Data Storage & Access Restrictions

• We prioritize the security of your personal data and implement robust measures to safeguard it from unauthorized access, theft, web scraping, and other malicious activities. While no system is 100% secure, we take all commercially reasonable steps to protect your information.
• The data collected through forms, QR codes, social media, and other platforms where client advertisements are posted is securely stored and managed solely by us.
• We do not share any data with third-party suppliers or vendors.
• In case of any concerns about unauthorized data sharing, individuals may submit a request, and we will resolve it as soon as possible.
• Our infrastructure is monitored and protected with highly secure passwords and encryption.
• Clients have access only to relevant campaign data, such as performance metrics from advertisements placed in urban and rural locations.
• Clients are not granted access to the entire database, as we maintain separate structures for each client to ensure data security and privacy.

3.4 Deletion of Your Personal Data

You have the right to request the deletion of your Personal Data. However, we may retain certain information if required by law or for legitimate business purposes, such as compliance, security, or dispute resolution.

Once the retention period expires, we securely delete or anonymize your data to protect your privacy. By using our website or submitting your data, you acknowledge and agree to its transfer, which is safeguarded by robust security measures.

3.5 Law Enforcement:

We may disclose your Personal Data to comply with court orders, government requests, or other legal requirements. Other Legal Requirements:

• Legal Compliance & Law Enforcement: When required by law, regulation, legal process, court orders, or government requests. This includes compliance with legal obligations and protecting against legal liability.
• Business Operations: To fulfill contractual obligations, support legitimate business interests, or ensure the proper functioning of our services.
• Security & Fraud Prevention: To safeguard against unauthorized access, fraud, or potential threats, as well as to protect and defend the Company’s rights or property.
• Misconduct & Safety: To prevent or investigate potential misconduct related to our services and to ensure the safety of users and the public.

4. How We Use Your Information

The Company may use your Personal Data for the following purposes:

• To Process Bookings and Inquiries – Managing and responding to user requests efficiently.
• To Provide and Maintain Our Service – Ensuring seamless service delivery and monitoring usage.
• To Manage Your Account – Enabling registered users to access different functionalities.
• For Contract Performance – Developing, complying with, and fulfilling purchase contracts for products or services.
• To Communicate with You – Sending updates, service-related information, and notifications via email, phone, SMS, or other electronic channels.
• To Provide Promotional Content – Sharing news, special offers, and general information about our products and services.
• To Manage Your Requests – Addressing inquiries and support-related concerns.
• For Analytics and Service Improvement – Conducting data analysis, identifying trends, assessing promotional effectiveness, and enhancing our services.

5. Legal Compliance and Operations

• We ensure that all data, content, and tools used across our advertising, marketing, and branding campaigns are fully compliant with applicable IT laws and advertising regulations guaranteeing legal, ethical, and transparent execution.
• Noise rules and mitigation steps will be followed to determine where speakers can be used in public or restricted areas.
• We obtain all required legal permissions for operations in urban and rural areas, including BBMP licenses, property owner approvals, RTO approvals, and necessary audio/video capturing permissions.
• Local campaigns may feature public interview-based feedback shared on social media or with clients. If an individual feels uncomfortable, they can request removal of their footage, subject to approval.

6. Your Rights & Choices

We are committed to protecting user rights and ensuring advertising transparency. As a user, you have the following rights regarding your data and the advertisements you see:

6.1 User Data Rights

• Opt-Out – Unsubscribe from marketing communications at any time.
• Data Access & Deletion – Request access to your collected data or request its deletion.
• Restrict Data Processing – Limit how we process your data under applicable laws.
• Withdraw Consent – Revoke your consent for data collection and processing at any time.

To exercise these rights, contact us at privacy@retroantsmedia.com

6.2 Advertising Transparency & Complaints

• Users can report misleading or inappropriate advertisements, and we will take necessary action.
• Advertisers must clearly disclose paid promotions and any content that may be considered sensitive.
• We have a structured complaint and dispute resolution process to address concerns related to advertising ethics and data privacy.

6.3 Best Practices for Transparent Advertising

• Privacy-First Advertising: We prioritize contextual targeting over invasive tracking.
• Transparent Data Usage: Clear privacy notices and easy consent management.
• Regular Audits: Internal and third-party audits ensure compliance and security.

6.4 Security Measures Implemented:

• Secure Storage – Data is stored on external servers with end-to-end encryption and password protection.
• Restricted Access – Only authorized personnel can access stored data, with all access logged for monitoring.
• Regular Security Audits – Frequent checks help prevent breaches, unauthorized access, and data manipulation.
• Strict Data-Sharing Policies – Data is shared only with relevant stakeholders in compliance with privacy laws.
• Continuous Monitoring – Our systems are actively monitored to detect and prevent cyber threats.
• Incident Response Plan – In case of a breach, we have a response plan to promptly identify, contain, and resolve the issue.
• Legal & Compliance Measures – We adhere to applicable data protection laws and industry standards to maintain the highest security levels.

6.5 Employee & Partner Compliance

• Employees handling sensitive data undergo mandatory training on privacy and cybersecurity best practices.
• Any mishandling of data results in disciplinary action, including termination and legal proceedings in severe cases.
• Third-party service providers, vendors, or technology partners must adhere to strict privacy policies and legal agreements.
• All employees and external partners sign Non-Disclosure Agreements (NDAs) to safeguard confidential data.

7. Data Breach Prevention & Response

• In the event of data breach, affected stakeholders, including clients and users, will be notified as per legal requirements, detailing the incident, impact, and protective measures.
• An incident response team will promptly investigate breaches and implement corrective measures.
• Any intentional or negligent breaches by employees or third parties will lead to legal action.

8. For Violations

• Violations of advertising, data privacy, or ethical guidelines will result in legal consequences.
• If an individual, brand, or client experiences harm due to unauthorized data collection, theft, or misuse, they may pursue legal proceedings.
• Legal disputes may be escalated to appropriate authorities and publicly disclosed for accountability.
• We comply with the DPDP Act, 2023 (India), ensuring data access, correction, deletion, and consent withdrawal rights. Our practices also align with global privacy standards.
• The Ministry of Electronics and Information Technology (MeitY) has also released draft rules in January 2025 to further strengthen data privacy. We remain committed to aligning with these evolving regulations to ensure Your data is protected from unauthorized access and misuse.

9. User Recommendations for Enhanced Security

• We encourage You to take the following steps to further protect Your Personal Data:
• Use strong, unique passwords for your accounts.
• Enable two-factor authentication (2FA) where possible.
• Be cautious of phishing emails and do not share sensitive information with unknown sources.
• Regularly update Your software and devices to protect against vulnerabilities.
• If You suspect any unauthorized activity or security issue related to Your Personal Data, please contact Us immediately so that We can take necessary action to protect Your information.

10. Children's Privacy

• Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without parental consent, we take steps to remove that information from Our servers.
• If We need to rely on consent as a legal basis for processing Your information and Your country requires parental consent, we may require Your parent's consent before collecting and using that information.

11. Changes to this Privacy Policy

• We may update this Privacy Policy periodically to reflect changes in our services, advertising strategies, data collection practices, or legal obligations. Any updates will be posted on this page, and we will notify you via email and/or a prominent notice on our Service before they take effect. The "Last Updated" date at the top of this Privacy Policy will also be revised accordingly.
• We encourage you to review this Privacy Policy periodically to stay informed of any changes. By continuing to engage with our advertisements, QR codes, or digital content after an update, you acknowledge and accept the revised terms. Additionally, we may communicate changes through our official website and social media channels. To exercise any of these rights, please contact Us through Our official support channels.

12. Future Enhancements & Evolving Privacy Commitment.

• We explore advanced non-intrusive data analytics solutions to enhance advertising effectiveness while maintaining user privacy.
• Future technology integrations undergo rigorous privacy impact assessments before deployment.
• Feedback from clients, public viewers, and privacy advocacy groups is encouraged.
• Any changes to our privacy policy will be communicated transparently with public input opportunities.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted, and users will be notified of significant changes. The "Last Updated" date will be revised accordingly.

14. Contact Information

For any questions or further information regarding our privacy practices, please contact us at:

Company Name: RETRO ANTS MEDIA

Address: #225 4th Cross Vijinapura, Doorvaninagar, Bangalore Karnataka-560016

Email: privacy@retroantsmedia.com

Phone: +91 9741467809